What Others Are Saying About Hyundai

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“[Hyundai] figured that if they were going to survive in the U.S. market, they had to focus on the American consumer’s needs and requirements. What we are seeing is a payoff for that commitment.”
Jamey Power, Executive Vice President, J.D. Associates


“Having conducted this industry research since 1997, we see vehicles that score highest in AutoPacific’s Vehicle Satisfaction Awards have hit the mark delivering value and satisfaction with their buyers. This year’s results made it clear that Hyundai owners are extremely pleased with their new cars.”
George Peterson, President, AutoPacific


“[Hyundai] is making gains while its top competitors are still stumbling — in transaction prices, corporate and dealer profitability, brand reputation, and even market share.”
Dale Buss, Edmunds 


“Hyundai is on a roll on just about any measure.”
David Cole, chairman emeritus for the Center for Automotive Research


“Hyundai’s really on top of things in terms of marketing, and knowing what consumers are looking for.”
Steve Witten, J.D. Power & Associates


“No doubt about it, this is Hyundai’s time. The manufacturer has a truly exceptional lineup of vehicles, and its value-oriented perspective seems perfectly in step with the zeitgeist.”
Warren Clarke, Edmunds 


“What’s all the more remarkable is that Hyundai’s share gain through May comes off a much smaller base. Detroit-based automakers account for 46.2% of the market, compared with Hyundai and Kia’s 8.8%. But no one is taking Hyundai lightly anymore, especially those who recall how Toyota, Honda and Nissan were underestimated.”
Doron Levin, Fortune Magazine


“In terms of momentum, [Hyundai] is a bigger threat right now than anyone else.”
Bob Lutz, former vice chairman of GM


“It looks like Hyundai is doing a lot of things that the other companies are saying they can’t do.”
Jim Press, a former board member of Toyota Motor Corp. and president of Chrysler LLC 


“The big winner in the auto industry in the last few months has been the Korean automaker Hyundai. Last month, while car sales stalled, Hyundai had its biggest month ever in the U.S., selling nearly 60,000 autos. Analysts point to Hyundai’s success as a sign of the increasingly competitive nature of the U.S. car market. Long gone are the days of the Big Three — now it’s more like the Big 13.”
Jesse Toprak, TrueCar.com


Hyundai capitalized on a lineup that has the industry’s highest combined fuel efficiency and attractive prices relative to competitors.
Sharon Terlep, WSJ 


“What’s more, they are targeting what’s become the sweet spot of the market: small cars. The compact Hyundai Elantra and midsize Hyundai rank as the ninth and tenth best-selling vehicles in the U.S. …The combination gives Hyundai a one-two punch”
Alex Taylor, CNN Money


“This is not to suggest that Hyundai’s promotions are the only reason the company is growing sales (up 27.9% this year while the industry is up 20.2%) and picking up market share. Better designs, better mileage, and better reliability are all big reasons that have contributed to Hyundai’s resurgence.”
Phil LeBeau, CNBC Correspondent 


“Hyundai and its sister company, Kia, which opened a plant last year just across the Georgia state line, have brought thousands of well-paying jobs to the region…Hyundai is running its Montgomery plant almost nonstop. Rarely do more than a few weeks pass without word that another parts supplier has dozens of new positions to fill, typically offering good benefits and double the pay that the average Alabaman earns.”
Nick Bunkley, New York Times


“Hyundai has been on a tear lately. Besides racking up awards, it was one of the very few automakers to manage a sales increase in 2009. Last month, sales were up again — by nearly half from the year before.”
Peter Valdes-Dapena, CNN Money


“Obviously, the Hyundai story is likely to be a case study for future business schools. It’s the turnaround story, a company that had struggled in this marketplace, pulled out and essentially redefined (itself),”
Jeff Schultz, executive director of forecasting for J.D. Power & Associates