Hyundai Motor America Reports Record July Sales

Newly launched Elantra GT and Elantra Coupe push Elantra sales up 22 percent

COSTA MESA, Calif., August 1, 2012 – Hyundai Motor America announced an all-time July sales record of 62,021 units, up four percent over last year’s all-time July record and up 9.5 percent, year-to-date.

“July was another solid month for Hyundai with surging consumer demand dampened a bit by ongoing shortages of core products like Accent, Elantra, and Sonata. Our 27 day supply of vehicles is lowest of all brands and less than half of industry average inventory levels,” said Dave Zuchowski, executive vice president of sales. “This is a challenging situation in this hyper-competitive retail environment, so we are looking forward to August with great anticipation. Relief is definitely on the way with the first shipments of our all-new Santa Fe, built in West Point, Georgia, heading to dealers now and improved availability of recently launched and red hot Veloster Turbo, Elantra GT and Elantra Coupe.”

The all-new Azera continued its strong sales pace resulting in an incredible 578 percent gain over last July. The Elantra family and Tucson saw sales gains of 22 percent and 17 percent, respectively, over the same period a year ago. Hyundai fleet sales and mix remained relatively low at 12 percent mix for the month and a 9.7 percent mix year-to-date, among the lowest in the industry.

Carline JULY/2012 JULY/2011 CY/2012 CY/2011
ACCENT 5,257 6,938 41,727 30,956
SONATA 20,978 20,884 138,390 135,898
ELANTRA 18,512 15,181 116,281 118,482
SANTA FE 4,619 8,119 39,059 42,940
AZERA 977 144 4,143 1,239
TUCSON 4,062 3,479 27,895 27,016
VERACRUZ 1,370 997 5,153 5,162
VELOSTER 2,781 n/a 21,085 n/a
GENSIS 3,103 3,517 22,085 18,971
EQUUS 362 302 2,347 1,694
TOTAL 63,021 59,561 418,690 382,358




  AUGUST CAFE (mpg) 2012 CYTD CAFÉ AUGUST Window Label Combined MPG 2012 CYTD Window Label Combined MPG
Car 37.99 38 28.6 28.6
Truck 28.5 28.8 21.7 22.0
Hyundai Brand 37.1 37.2 28.0 28.0


  July 2012 CYTD
40-MPG Sales 23,517 161,439
Mix Of Total Sales 38% 39%


In keeping with its industry-leading fuel efficiency status, Hyundai achieved a corporate average fuel economy level of 37.1 (EPA estimated 28 MPG window label value) in July, while selling 23,517 vehicles (38 percent of total sales) with EPA estimated 40 MPG window label highway fuel economy ratings.

“With the imminent addition of the third shift at our plant in Alabama increasing Elantra and Sonata production, and the launch of the new Santa Fe in Georgia underway right now, we’ll be better able to meet demand for our core products in the coming months,” said John Krafcik president and CEO of Hyundai Motor America.

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance.