The Hyundai logo may look like the first letter of our name, but it also symbolizes two people – the company and customer – shaking hands. This symbol reflects our commitment to customers to lead the automotive industry in safety, quality, technology and the owner experience of our vehicles.
Safety is our most important priority for all Hyundai vehicles, and we are proud to have led all automakers with seven of our models featured in the Insurance Institute for Highway Safety’s 2013 safety report. Our automotive safety technologies harness both preventative and passive strategies.
Our emerging preventative technologies include Vehicle Stability Management, which detects collisions with vehicles in front using a radar sensor, alerting the driver through sound alarms and seatbelt vibrations. A Lane Keeping Assistant System with a forward-looking camera at the front of the vehicle detects the driving lane and helps the driver to remain properly positioned. Our passive systems focus on minimizing damage from accidents. From the initial stages of vehicle development, we employ vehicle crash analyses to predict crash safety performance. By simulating diverse accident and vehicle conditions, and then conducting actual crash tests to confirm real-world safety performance, we are able to analyze vehicle body structure and occupant protection devices to deliver unrivaled specifications and safety performance.
Hyundai was the first volume automaker in the U.S. to make side airbags standard on all models, and the first to make Electronic Stability Control (ESC) standard on mid-size vehicles and vehicles under $20,000.
Beginning in 1999, Hyundai went after quality improvements with a vengeance.
We benchmarked against the industry’s quality leader at the time to understand its processes. We installed Six Sigma at our engineering facilities to measure improvement. We made quality a cross-functional responsibility and enlisted outside suppliers, putting them together with designers and engineers to work out problems before they occurred.
Today, Hyundai quality control extends from vehicle conception through recycling. Quality of design, materials and manufacture are then matched by quality of service, enabling Hyundai to underwrite our promise of quality through every stage of our vehicle life cycles. We are so confident of Hyundai quality that each and every one of our vehicles carries a 10-year/100,000 mile warranty – the best warranty in America.
To ensure Hyundai delivers vehicles worthy of this warranty and to maintain a superior degree of quality, dependability and reliability, we have implemented a “Drive Defects to Zero” plan in which a dedicated team of Hyundai engineers are charged with catching, learning about and fixing any issue, no matter how small, before it gets to the customer.
Hyundai is committed to leading the industry in fuel economy.
We were the first manufacturer to embrace the industry target of 35.5 miles-per-gallon by 2016, even committing to reach the goal a full year early. Hyundai is an industry leader in fuel economy, with adjusted fuel economy ratings of 27.2 mpg for 2011 and a preliminary 28.2 mpg for 2012 model year vehicles. We remain the only manufacturer to report fleet fuel economy data on a monthly basis. Hyundai has committed to achieving 50 miles-per-gallon by 2025.
Hyundai is dedicated to leading the industry in alternative powertrain technology making environmental efficiency more affordable. Over the next few years, we will introduce hybrids and other high-efficiency, low-emission models – including a zero-emission hydrogen fuel cell vehicle – that cost far less than expected. Our goal is to provide the best price to miles-per-gallon ratio of any car company out there.